Yes, looks do matter! Girls from gym gave us task to do woman fitness apparel. After some preliminary sketches and brainstorming and after a few versions of name and logo, it was decided that “Kali Sportswear” is the winner combination. Also, we gave some ideas aobut illustration and final result was ready to lounch. Kali Sportswear apparel shall definitely inspire our fitness team to go further, give extra energy & motivation.